Groceries. Everyone needs them. NOT everyone needs brand-name items. Coupons are great, but if you compare carefully, you might find, like I did, that many store-brand items are less expensive than brand name items, even when using coupons. I'll admit...there are certian items I just can't go generic on. Q-tips, for instance. I've tried the generics, but just can't stand them. BUT for most things, especially ingredients that will be mixed together to make a meal, generic is the way to go. Would you really know the difference between the store-brand flour and a name-brand flour? This goes for lots of items. My best recommendation would be to buy the store-brand version of all items and at least give them a try. THEN decide if you are ok with it or not. The flavor may not be the same, but you might find it to be good. You may think you're "only" saving $10 or $20 a week, but when you add it up over a year's time, it REALLY makes a difference.
With this idea comes my other thoughts. Don't go chasing sales at different stores. Yes, you could save money in the long-run, but I'd rather save my time. Pick the local store that is less expensive OVERALL. Maybe a couple items are more expensive or the same, but if MOST of the items are less expensive, it's worth it. These are the grocery stores you probably hate to shop at - because they're small and crowded and not as fancy-looking. It's ok. Go on different days and times until you find a time that is not nearly as busy. You might even find a way to take "grocery shopping" off you weekend to-do list. More time (and money) to spend with your family.
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