JC Penney is revamping their stores, image and policies to be more appealing to the consumer. They now have a Red/White/Blue pricing structure:
Red = everyday pricing
Blue = special month-long pricing
White = Best Pricing (1st and 3rd Friday's of every month)
Their new return policy is similar to Kohl's return policy - "Any item, anytime, anywhere."
Shipping is now always free to store. That is a great one, since around Christmas time I had stuff shipped to the store and I was shocked to have to pay for it. Might as well pay a couple dollars more and have it shipped to home.
Overall, it looks like they are definitely changing for the better and I am excited to see how it really turns out. When I can get a good deal I love to shop there for quality items I feel will last.
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